Terms of Service

1. Introduction

These Terms of Service ("Terms") govern your engagement with Cleora and your use of any deliverables, subscriptions, or services Cleora provides. If you do not agree to these Terms, please do not engage Cleora's services.

2. Who we are

Cleora is the operating name of CLEORA WEB DEVELOPMENT SERVICES, a sole proprietorship registered in the Philippines. Cleora provides website design, hosting coordination, technical maintenance, local visibility support, and related digital presence services for healthcare clinics.

3. Scope of services

Cleora is not a healthcare provider, clinic, medical facility, legal adviser, tax adviser, or regulatory authority. Cleora does not provide diagnosis, treatment, clinical advice, medical advice, legal advice, tax advice, or regulatory approval.

Services may include website design and build, hosting and domain configuration through third-party providers, technical maintenance, content edits, local visibility (SEO and Google Business Profile setup and factual accuracy), and configuration of third-party tools used by the clinic.

4. Plans, subscriptions, and setup fees

Cleora offers the following engagement formats:

• Foundation, a premium website, properly built.
• Growth, a managed clinic web presence.
• Signature, an exclusive, fully serviced engagement, by consultation.

Current public rates and inclusions for Foundation and Growth are listed on the Pricing page. Signature scope and price are agreed in writing before any work begins.

Setup fees are one-time fees. Subscription plans recur monthly or annually according to the selected billing cycle until cancelled.

Annual prepay subscriptions may be cancelled for future renewal. Refunds for unused annual periods are not normally provided once the annual service period has begun, except where required by law or agreed in writing.

5. Payment processing

Payments may be processed by PayPal or another approved payment provider. The payment provider may appear on your card statement and may handle checkout, billing, tax calculation where applicable, fraud screening, and receipts.

Your statement may show PayPal, PAYPAL *CLEORA, Cleora, or the active payment provider descriptor.

6. Billing and renewals

All prices shown publicly are in AED unless stated otherwise and are exclusive of VAT where applicable; any VAT due is applied at checkout by the payment provider. Setup fees are one-time fees. Monthly or annual subscriptions renew automatically according to the selected billing cycle until cancelled. Annual plans include two months free where stated. Setup fees are not discounted unless agreed in writing.

7. Cancellation

Clients may cancel future subscription renewals at any time. Cancellation takes effect at the end of the current paid billing period unless otherwise agreed in writing.

Cleora may suspend or stop work for unpaid invoices, payment failures, abuse, illegal requests, or repeated failure to provide required materials.

8. Refunds

Refund eligibility is explained in the Refund Policy. If there is a conflict between these Terms and the Refund Policy, the more specific Refund Policy applies to refund matters.

9. Client responsibilities

To deliver and maintain a clinic's web presence, the client provides:

• accurate clinic information
• valid business and contact details
• approved logos and brand assets
• doctor names and credentials
• license details where required
• treatment and service descriptions
• approved claims
• patient media consent where applicable
• review or testimonial permission where applicable
• timely feedback and approvals
• access to any client-owned third-party tools needed for setup

10. Healthcare content and regulatory responsibility

Healthcare clients are responsible for the accuracy, legality, and regulatory suitability of all medical, dental, aesthetic, clinical, credential, treatment, pricing, testimonial, and before-and-after content supplied to Cleora or approved for publication.

Cleora's standard website architecture is static and database-free. Cleora does not intentionally collect or store patient medical records, treatment histories, appointment notes, diagnostic details, Emirates ID numbers, insurance documents, or other sensitive patient health information. Clinics must not send patient medical data to Cleora unless a separate written data-processing arrangement is in place.

11. UAE healthcare advertising note

Cleora structures healthcare websites with awareness of DHA Standards for Medical Advertisement Content and related healthcare advertising expectations. This does not mean Cleora, the website, or any client content is DHA-approved, DHA-certified, or guaranteed to be accepted by any regulator. The client remains solely responsible for the regulatory compliance of its clinic, claims, and published content, including obligations under DHA, MOHAP, and any other applicable health authority.

12. WhatsApp, third-party tools, and automation setup

Cleora may configure or connect third-party services such as Cloudflare, Google Analytics, Google Search Console, Google Business Profile, Calendly, PayPal, WhatsApp Business, Wati, respond.io, SleekFlow, email providers, domain registrars, or similar tools. Third-party services are governed by their own terms and may charge separate fees.

Where WhatsApp setup or automation is included, it is configured through the clinic's own WhatsApp Business account, Meta Business account, or approved messaging provider. Cleora does not own the clinic's WhatsApp number, patient conversations, or messaging account. Third-party platform and messaging fees are billed separately to the clinic unless otherwise agreed in writing.

13. Client content, assets, and approvals

The client confirms it owns or has permission to use all logos, photos, videos, testimonials, reviews, doctor images, patient images, and copy supplied to Cleora.

Before-and-after images, patient testimonials, and patient stories may only be published if the client confirms the required consent, permissions, and regulatory suitability for each item.

14. Intellectual property

Cleora retains ownership of its pre-existing templates, design system, components, internal processes, reusable code, know-how, and workflows used to design, build, and operate client websites.

For the duration of an active subscription and account in good standing, the client receives a non-exclusive licence to use the final delivered website for its clinic. A full buyout or transfer of the website source files and any underlying templates may be agreed separately in writing.

The client retains ownership of its own supplied content, brand assets, photographs, and clinic information. Stock photography, custom illustration, and any third-party assets retain their respective licences.

15. Portfolio use

Cleora may display completed work in its portfolio and on cleora.ae unless the client requests confidentiality in writing before launch.

16. Third-party services

Third-party services configured by Cleora are provided by independent vendors under their own terms of service, acceptable use policies, and privacy policies. Where third-party services charge fees, those fees are billed separately by the relevant provider unless otherwise agreed in writing. Cleora is not responsible for third-party outages, policy changes, or pricing changes.

17. No medical advice

Website content prepared by Cleora is intended for general information and clinic marketing only. It is not medical advice and does not replace consultation with a licensed healthcare professional.

18. No performance guarantees

Cleora does not guarantee rankings, traffic, leads, patient bookings, revenue, conversion rates, Google Business Profile results, review volume, regulatory approval, or clinical outcomes.

19. Delivery timelines and client delays

Eight-day delivery timelines begin only after payment is confirmed and the required materials have been received. Client delays, missing assets, late approvals, third-party access issues, or scope changes may move timelines.

20. Limitation of liability

To the maximum extent permitted by law, Cleora's total liability for claims related to a service will not exceed the amount paid by the client to Cleora for that service during the three months before the event giving rise to the claim. Cleora is not liable for indirect, consequential, or incidental damages.

21. Indemnity

The client agrees to indemnify and hold Cleora harmless from third-party claims arising from:

• inaccurate medical claims supplied or approved by the client
• lack of required patient consent
• unauthorised use of assets, images, or content
• regulatory issues caused by client-provided or client-approved content
• misuse of the website or third-party tools

22. Changes to these Terms

Cleora may update these Terms from time to time. Material changes will be posted on this page with an updated effective date. Changes will not reduce paid service scope already agreed for an active billing period unless required by law or agreed with the client.

23. Governing law and dispute resolution

These Terms are governed by the laws of the United Arab Emirates. Any disputes shall first be addressed through good-faith discussion. If unresolved, disputes shall be referred to the courts of Dubai, United Arab Emirates.

Nothing in this section limits any non-waivable consumer protection rights a client may have under applicable law in their jurisdiction.

24. Contact

For questions about these Terms, contact us at contact@cleora.ae or via the Contact page.